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IT’S ALL GONE BLURRED: Successive waves of blurring have irreversably impacted CPG
Companies must come to terms with the cumulative blurring that has taken place and organize accordingly.
Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures
Large consumer packaged goods (CPG) companies continue to seek sustainable growth despite a mixed set of financial results in 2024, driven primarily by…
Is Poppi acquisition another example of the inability of large CPG companies to develop transformative innovation?
In recent years, buoyed by easy access to capital, large CPG companies have increasingly turned to M&A to tap into emerging markets, acquire niche…
From Ranked to Recommended: What CPG Brands Must Do to Stay Competitive in the Age of AI
From Search Engines to AI Agents: A New Shopping Paradigm
 • Sevendots
Leveraging a brand asset through Powerbranding: When to turn brand stretching into growth fuel
In today's competitive landscape, a 'power brand' must do more to drive sustainable growth.
 • Sevendots
Premiumization vs. Commoditization: Unpacking the Premiumization Trend
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization.
 • Sevendots
Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies
The Challenge with Growth
 • Sevendots

August 2026

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