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The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification
The CPG industry moves in cycles.
23 hrs ago
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Sevendots
Something we've been building — and it's now live
You’re receiving this because you’re part of the Sevendots network — thank you for that.
Jun 2
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Sevendots
April 2026
Why the Traditional CPG Value Equation Is Breaking and How Leaders Must Respond
The CPG growth model that delivered decades of value is no longer sufficient in a fast-changing, fragmented market environment.
Apr 27
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Sevendots
Balancing portfolio simplification with shopper-centric customization in consumer goods
The Case for Simplification
Apr 24
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Sevendots
Why Portfolio Management Must Transcend Marketing Silos: The Case for Cross-Functional C-Suite Leadership
“More diversified portfolios with more proactive management, will allow CPG companies to cope more effectively with the emerging macro forces.”
Apr 24
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Sevendots
Brand Partnerships, Three Paths for Growth
The Context
Apr 24
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Sevendots
Boosting CPG performance by linking portfolio management to growth strategies: Advice for decision makers
Without a clear strategic roadmap for your portfolio management, growth can stall.
Apr 24
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Sevendots
The Transformation Imperative: Why Big Brands Must Evolve Now
A Crisis of Growth and a Decade of Delay
Apr 24
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Sevendots
The next penetration frontier: rethinking geographic expansion for CPG volume growth
The traditional geographic expansion model is delivering declining returns.
Apr 24
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Sevendots
2025: A Structural Divide in Global CPG Performance
Volume has turned structural, not cyclical, and it directly impacts companies’ ability to sustain value creation.
Apr 24
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Sevendots
1
For Large CPG Companies, The Volume Challenge is Increasingly Obvious
Following our analysis of full-year 2024 performance, we revisited the Q1 2025 results of 11 major global CPG players (Nestle’, PepsiCo, P&G, Unilever…
Apr 24
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Sevendots
Volume, Penetration and the Growing Gap Between Markets and Big CPG Players
For years, volume has been treated as a residual outcome in the CPG industry, something expected to follow pricing, innovation or distribution…
Apr 24
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Sevendots
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