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Building future-proof functional food portfolios
Functional food is moving from niche to mainstream, creating a market expected to approach $1 trillion by 2034.
Nov 10
The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook
After years of chasing pricing, the world’s largest CPG companies are rediscovering volume.
Nov 3
1
October 2026
The Retailer Collaboration Dividend
High-growth retailers are winning through better collaboration with suppliers.
Oct 27
1
Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions
In the Consumer Packaged Goods (CPG) industry, categories have long served as the organizing principle for business strategy and execution.
Oct 20
1
Beyond Market Share: How Category Growth Fuels Brand Longevity
Driving category growth is one of the best investments to sustain long-term brand success in the CPG industry.
Oct 13
2
Transforming CPG: What is the debate around Ultra-Processed Foods?
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know…
Oct 6
2
September 2026
IT’S ALL GONE BLURRED: Successive waves of blurring have irreversably impacted CPG
Companies must come to terms with the cumulative blurring that has taken place and organize accordingly.
Sep 30
2
Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures
Large consumer packaged goods (CPG) companies continue to seek sustainable growth despite a mixed set of financial results in 2024, driven primarily by…
Sep 29
1
Is Poppi acquisition another example of the inability of large CPG companies to develop transformative innovation?
In recent years, buoyed by easy access to capital, large CPG companies have increasingly turned to M&A to tap into emerging markets, acquire niche…
Sep 22
1
From Ranked to Recommended: What CPG Brands Must Do to Stay Competitive in the Age of AI
From Search Engines to AI Agents: A New Shopping Paradigm
Sep 15
•
Sevendots
1
Leveraging a brand asset through Powerbranding: When to turn brand stretching into growth fuel
In today's competitive landscape, a 'power brand' must do more to drive sustainable growth.
Sep 10
•
Sevendots
1
Premiumization vs. Commoditization: Unpacking the Premiumization Trend
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization.
Sep 8
•
Sevendots
1
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